Services

HOW I CAN HELP

Clarify who you are and how you sound

Strategic insight & brand voice

Think of this as laying the foundations for your brand; the strategic thinking that happens before a single word is written. This is the stuff beneath the surface, it’s uncovering your purpose, defining your difference and finding your voice. Sometimes the intangible is tricky to define – which is why many brands skip it. But if you don’t know what you stand for or how to speak about it, things can get real shaky, real quick.

This phase helps you find your footing. Together, we’ll define your positioning, uncover your brand truths and shape a tone of voice that speaks to who you are as a brand: a voice that’s unmistakably yours.

  • An hour meeting or several days — whatever you feel is best for me to get an overview of all the pieces and players that shape what you are, and where you’re going.

  • Here’s where I dive into our joint brain dump, teasing out patterns whilst taking a comprehensive look at the market, the other players within it and of course, your desired audience.

  • Answers to all the big questions: your mission and vision — plus the what, the why and the how.

  • I approach this in two parts. First: a clear, strategic framework that establishes your verbal identity, rooted in your brand’s positioning and values. Second: a practical toolkit that enables you (or anyone writing for you) to harness that voice — wherever you choose to show up (complete with real-world examples tailored to your key channels).

  • From a full naming strategy, a name for a sub-label or a new product launch — a name sets the scene for the brand that follows. We help you make the right introduction right, with creative direction grounded in positioning and purpose.

Bring your brand to life with words

The words that follow

Once we’ve found your voice – now it’s time to use it. If phase one was the grunt work, this is the fun part. Why? Because after all that toil, this is where we breathe life into your brand. This phase is all about expression: translating the top-down strategy into messaging that moves people. Whether you need a brand website, social content, product storytelling or ongoing content strategy, this is where words meet action.

I’ll help shape a brand narrative that aligns across every touchpoint. You’ll get copy that’s clear, considered and consistent – whatever channel you choose.

  • Detailed content posting plans, with relevant copy that sounds like you, written for all the channels that matter.

  • Clear, concise copy designed to grab attention and convert clicks (and here, hopefully, is the kicker) without sounding too sales-y.

  • Social-first copy designed to stand out.

  • From copy for your existing CRM programs, to the content strategy behind a new loyalty program, I’ve got you.

  • From short and impactful video or campaign scripts to scripted input for live events that span several hours.

  • Wondering whether I can sit on your team on a temporary basis, doing some (or all) of the above? I sure can.