I help brands define who they are — and express it with words.

Once upon a time, I might’ve called myself a copywriter. But what I do now goes beyond writing lines. These days, I work on building verbal brand identities.

You could call me a verbal branding strategist: part tone of voice specialist, part brand thinker, with a writer’s knack for narrative. With almost 15 years of experience — from service journalism and corporate communications to branded storytelling — I bring an editorial eye and strategic mindset to how brands sound.

From Sydney to Amsterdam, I’ve worked with global brands (Tommy Hilfiger, Calvin Klein, Karl Lagerfeld, Tony’s Chocolonely), collaborated with design agencies (DEPT, AKQA, Studio Dumbar) and contributed to editorial teams (ELLE, Wallpaper*).

My work helps brands define a voice that aligns with their positioning, then use it to connect with their community and deliver across every touchpoint. Consistently, in a way that’s compelling.

Whether you’re launching something new, refreshing your identity or clarifying your tone,
I can help.

TLDR?
I help brands show up in words — clearly, and with
the conviction to sound like themselves.